Project is the first major international brand to locate on the Pacific Ocean

Panama City, Panama Monday, June 23, 2008 – The Hard Rock Hotel Panama, a 499-room luxury condo hotel resort development on the Pacific Ocean has won approval to start condo sales from the Panama Government and Housing Authority. The destination resort will incorporate iconic contemporary architecture, cutting edge amenities including swim-up rooms, a Rock Spa, and a range of other innovations designed to create a new standard, not only for Panama but for the entire Caribbean/Central American region and the rest of the world.


With the extreme shortages in hotel accommodations in Panama, timing could not be better for the government approval for the project, which will bring significant investment and employment to the Pacific beach area.

“I am very fond of Panama and its people, and proud to be involved in bringing the Hard Rock Hotel Resort to the beach in Panama,” says developer Bryan, “I know that this will be both a perfect place for this wonderful resort, and a great resource for the people who live in this area.”

When completed in 2010, the hotel will be join nine Hard Rock Hotels currently operating worldwide and a number of others planned to open at roughly the same time. The hotels translate the idealistic brand elements of the much more informal Hard Rock Café’s (“Love All, Serve All”) into a four-star travel experience. Hard Rock Hotels are consistently ranked at the top of the markets they serve in occupancy and average daily rate. (The company’s reputation and performance was a key reason a previous condo hotel offering in San Diego sold out its available units within hours.)

The eco-sensitive design of the hotel will incorporate Panamanian culture from Spanish colonial to Kuna motifs within a very up to date, expansive context. Most of the units within the project will have ocean views, the exception being a small, exclusive section centered on the state-or-the-art Rock Spa ®. Planned attractions include a 200,000 square foot pool, 2 signature restaurants, expansive Rock Star suites, a sky bar, and the Hard Rock’s world famous service.

About Lagomar Resorts, S.A.
From the rain forests of Costa Rica to the desert oasis of Las Vegas, the Lagomar team brings a wealth of experience in envisioning and building world-class lifestyle destinations. Lagomar resorts boast everything from trend-setting design and environmentally-friendly construction to innovative financing in an effort to create a rewarding experience for everyone from guests to investors. For the past two years the team has been focused exclusively on the Panama project, covering thousands of miles of coastline to find the ideal place for a luxury resort destination. Together with the Hard Rock Hotel, Lagomar Resorts are committed to bringing an unequalled, ecologically conscious vacation experience to visitors from around the world. For sales or broker information go to www.lagomarpanama.com or email info@lagomarpanama.com 804-726-6500.

About Hard Rock International

With 9 luxury hotels/casinos and 121 high-energy Hard Rock Cafes in 47 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs and Atlanta, both scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

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